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Strategic Enrollment Management Plan

Reference Documents:

Meeting Minutes:

Strategic Enrollment Management Plan 2013-2016 – STATUS UPDATE


Goals Objectives Key Measures
1. Increase Recruitment Efforts 1.1. Develop connections with Key Constituents:
– High Schools
– Businesses & Industries
– Faith Based Organizations
– Cultural Organizations
-Fast Track enrollment
-Regular Meetings with High School Guidance Counselors (monthly)
(Bergen County Guidance Counselors Association )
Dual Enrollment Programs (high school students) (Data Pending)
College Experience Program (high school students taking college credit courses) (Data Pending)
-Summer Intensive Recruitment (over 200 students over three years)
EOF Officers attend recruitment sessions (Appendix A)
-Information in different languages on the web site
-Women’s Shelter/providing academic support
-Specific enrollment specialist dealing primarily with Undocumented Students, Faith based and Cultural organizations
  1.2. Increase High School Opportunities for early:
– Placement testing
– Enrollment
– Financial Aid
 -Workshops in High Schools
-Placement Testing in High School (brought in as a result of Fast Track)
-Testing in four High Schools (Appendix B)
-Financial Aid specialist attends recruitment efforts
  1.3. Enhance College Branding  -Weekend College
-Parent and Family Network – beginning stages (Appendix C)
-Parent Newsletter
-CRM branding “Admissions Materials”
  1.4. Redesign recruitment initiatives to include:
-Open Houses include faculty from each department
-Faculty recruitment in their own towns
-Working with Applied Technology High School on campus
  1.5. Implement use of technology to effectively track prospective student status from the point of prospect, inquiry, application, testing and registration  -Hobson’s Radius CRM (Communication Client Relationship Manager)
-Ellucian’s Student Planner
1.6. Conduct Environmental Scanning to identify programs for development
 -Revised e-catalog
-Analysis of academic programs and general courses to align with enrollment and graduation patterns


Goals Objectives Key Measures
Set and Attain Enrollment Targets
2.1. Identify clear enrollment goals by majors and student cohorts including F1, EOF and NJ Stars  -Colleague fields were recoded for each department. Starting in Fall 2016 each constituent can be tracked, based on our new coding system
2.2. Implement a blended services model within a visible and integrated facility for one-stop student services
 -One Stop has been in existence since 2014 and has serviced over 32,000 students
-Introduction of Q-Nomy systems has drastically reduced average wait times (Appendix D & Appendix E)
-New scanning systems for financial aid have allowed students to scan their materials from their own computers
-All staff at the front counter are able to provide financial advice and register students for courses
-Ongoing training for all staff and updated training for returning staff (two per semester).
Strengthen Connections
Between Credit and Non-Credit Programs
3.1. Implement tracking systems to monitor enrollment of continuing and adult education students
 -Ongoing project that will be operational beginning in 2017.
3.2. Expand the use of stackable credentials to create additional pathways to academic certificates and degrees for students  -HPOG/Continuing/Home Care Aide Program
Implement required activities that are proven to yield positive student success outcomes
4.1. Require new students to receive New Student Orientation prior to registering
-Introduction of mandatory Online Orientation in Spring 2016
-Affects 4,000 incoming students
  4.2. Eliminate late registration and institute “On-time Registration”  -Student cannot register once the school session begins.
-Students are able to shift/change classes during this time
  4.3. Develop an academic calendar with course start dates well in advance of registration  -Completed
  4.4. Conduct academic advising
and assist students in developing a “pathway to graduation “
– Introduction of the student planning module will allow students to work independently and interact with academic advisors and receive answers in a shorter frame time(Appendix F)
-Introduction of online orientation which will include advising and planning of courses for new students
-More than 20,000 students are advised on a yearly basis. Students work with advisor on their program evaluations(Appendix G)
-Financial Aid regulation stipulates that students select courses within their academic programs. By completing required courses, this enables a more directed goal of achieving graduation.
  4.5. Increase student success and completion by advising students to take additional courses each semester  -Working with Financial Aid to allow students to use their Pell grant to offset the cost of taking more classes
-Educating and advising students about the value of attending full time and graduating on time.


Goals Objectives Key Measures
Increase Student Retention
5.1. Move towards making Success 101 a required course  -All students in developmental programs are required to take the Student Success course
5.2. Expand the use of e-retention software  -The college will purchase a new system in 2017
  5.3. Develop strategic class schedules that better suit students’ needs
 -Academic Affairs is working on a plan to strategically develop class schedules that is responsive to students’ needs. This objective will become part of the 2016-2019 Strategic Enrollment Management Plan
  5.4. Create, package and market:
-Weekend College Plus
-Evening College
-The college has implemented a new Weekend College since 2015 –Over 100 students expressed interest in the program.
-The college plans to increase weekend classes (Meadowlands’ Weekend College)
  5.5. Develop and market programs
that can be completed fully online
-AA Degree Programs Total 12 (Data Pending on enrollment)
-AS Degree Programs Total 4 (Data Pending on enrollment )
-AAS Degree Programs Total 4 (Data Pending on enrollment )
-Distance learning (Data Pending )
  5.6. Streamline interdepartmental procedures and processes and remove barriers to support student success  -The Department of Student Affairs has implemented a Share Folder for all staff to access the calendar
-All departmental policies are in the Shared Folder
Engage Faculty and Staff in training and planning that
accentuates the education of the “whole student”
6.1. Implement faculty and staff training on non-cognitive factors impacting student success  -(Data Pending)
   6.2. Identify race/ethnicity achievement gaps and work towards eradicating those gaps  -Creating “Safe Spaces” for students. (Data Pending)
-Creation of Summer Intensive Program to produce more sustained advising and educational safeguards for high risk students
Use innovative academic learning strategies to accelerate student academic success
7.1. Incentivize students who place into developmental education by implementing and offering college level and developmental course links
 -The ALP Program has five paired courses (Psychology and ALP)
(Appendix H & Appendix I)
-The AIMS Program has developed paired courses (Appendix J)


Goals Objectives Key Measures
Establish clear

pathways to graduation and beyond
8.1. Conduct graduation and transfer counseling and track post‐graduation transfer rate  -Graduation data mining system has resulted in a dramatic increase in graduation rates for the past two years. The college has been the leading producer of degree/certificate students
  8.2. Develop student awareness of their graduation goal through graduation committee activities -Student Ambassador Program created as part of Project Graduation initiatives (Appendix K)
  8.3. Conduct focus groups of graduating students to address factors that negatively and positively impact the overall college experience -Surveys distributed to Candidates attending Graduate Salute events
Cultivate relationship with College Alumni
9.1. Develop Relationship
With our Alumni Organization and
encourage their participation as ambassadors
 (Data Pending)
  9.2. Market new, innovative programs to Alumni (Data Pending)


Appendix A Goal 1.1 EOF Impact on enrollment
Appendix B Goal 1.2 Recruitment impact in local schools
Appendix C Goal 1.3 Bergen Community College Parent & Family Network (BCCPFN)
Appendix D Goal 2.2 Wait times for servicing students prior to introduction of Q-Nomy
Appendix E Goal 2.2 Wait times for servicing students after the introduction of Q-Nomy
Appendix F Goal 4.4 Academic programs charts
Appendix G Goal 4.4 Academic data on student cohorts
Appendix H Goal 7.1 Assessment of ALP 063 paired courses
   Appendix I Goal 7.1 Assessment of ALP 064 paired courses
Appendix J Goal 7.1 AIMS Report on paired programs
Appendix K Goal 8.2 Success Ambassador Program