Certificate in Digital Marketing

In Demand Occupation
Under Three Months

In this entry level  course, you will learn how to create an effective website brand identity, and build an audience. We will focus on the foundational elements of a digital marketing strategy including content development, building a website and social media platforms.

Time to Complete: 4-11 weeks (12 classroom hours)
Prerequisites: High School Diploma or Equivalent
Cost: $299

Certificate in Human Resources Development and Project Management

In Demand Occupation

Project Management is a globally recognized skill set and career path that is in high demand in a multitude of industries. Certification assures employers that you have the knowledge, experience and education to effectively lead a project from inception to production. The Certificate in Project Management enables individuals to leverage their knowledge and experience to become effective project managers. This certificate is essential for anyone overseeing projects in today’s professional environment. Gain skills to successfully lead and direct projects.  Students will learn to apply strategies to effectively manage multifaceted projects. Students will develop competencies in leading and directing project teams and learn to facilitate productive relationships between project teams and customers.

Time to Complete: 3-5 months (72 classroom hours)
Prerequisites: High School Diploma or Equivalent
Cost: $4000

Certificate in Human Resources Management and Social Media Marketing

In Demand Occupation

Students will gain many marketable skills by the completion of this 90 hour program. This program provides an in-depth overview of Human Resource Management. It is designed for those considering a different career path, new to the HR field, general business managers or the HR professional looking to strengthen their understanding or prepare for SHRMs SHRM-CP/SHRM-SCP or HRCIs PHR®/SPHR® Certification. This program will help to develop methods and skills necessary to meet the challenges of today’s changing workplace. This program will cover areas such as: Understanding Human Resource Management; The Legal and Ethical Context of Human Resources; Talent Acquisition and Retention; Workforce Management Learning & Development; Talent Management Employee Relations; Labor Relations Diversity & Inclusion; Total Rewards/Compensation HRIS Systems/Technology HR Strategy Understanding Human Resource Management The Legal and Ethical Context of Human Resources. 

This program includes social media marketing. Social Media Marketing is part of doing business in the new millennium. Individuals seeking employment MUST be active on social media networking sites. This class will offer: Introduction to Social Media for Business Developing a Successful Content Marketing Strategy; Social Media Marketing Campaigns;  Social Media Analytics;  Google Analytics; and  Google AdWords

Time to Complete: 3-5 months (90 classroom hours)
Prerequisites: High School Diploma or Equivalent
Cost: $4000

Certificate in Integrated Marketing Communications

In Demand Occupation

This course is designed for business and marketing professionals who want to learn how successful companies develop marketing strategies and creative campaigns for customer engagement. These companies are leveraging the benefits of combining digital and traditional media to maximize messages to their audience. In this course, we will review case studies and discuss the best ways to combine the use of traditional marketing and digital marketing channels. You will learn the importance of a consistent brand message, maintaining a similar “look and feel” and how to achieve the objectives of a marketing campaign through a well-coordinated communications plan.

Time to Complete: 3-5 months (21 classroom hours)
Prerequisites: H.S. Diploma or Equivalent
Cost: $455

Certificate in Marketing and Social Media

In Demand Occupation

Social Media Social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, NOW is the time to start. If you are seeking employment, you MUST be active on social media networking sites. Students must have proficient computer skills in Office and have experience with some social media platforms. Introduction to Social Media for Business; Developing a Successful Content; Marketing Strategy; Social Media Marketing Campaigns; Social Media Analytics; Google Analytics; Google AdWords Integrated Marketing Session 1 & 2: Introduction to Integrated Marketing Communications Students will learn the fundamentals of integrated marketing communications and why smart marketers are integrating the different types of communications they use. We will discuss the value of consumer insights, how to obtain and use them and the benefits of combining traditional and new media in an integrated plan. Various concepts covered include: the target audience, situational analysis, unique selling proposition, key elements of a brand, the brand promise and positioning. 

Time to Complete: 3-5 months (86 classroom hours)
Prerequisites: H.S. Diploma or Equivalent
Cost: $4,000

Microsoft Office Specialist Training Program

In Demand Occupation

A Microsoft Office Specialist (MOS) certification acknowledges to employers that you have the expertise to work with Microsoft Office programs. This course provides students with comprehensive instruction and hands on training to become proficient in Word, PowerPoint and Excel. Students will also have the opportunity to practice for the credentialing test during this course. We are a Certiport Testing Center and students have the opportunity to take each of three exams in our testing facility. Students who do not successfully pass any of the exams will be allowed to retake the exam one additional time up to 6 months following the last day of class.

Time to Complete: 3-5 months (219 classroom hours)
Prerequisites: Basic computer knowledge
Cost: $4,000

QuickBooks Certified User and Basic Bookkeeping

In Demand Occupation

QuickBooks is a business accounting software for small to mid-sized business owners. Although many people claim to “know QuickBooks,” becoming a certified user will give you a competitive advantage in the high demand career marketplace for bookkeeping and accounting.  This is our most comprehensive QuickBooks training course that includes introductory, intermediate and advanced training and will prepare students for the QuickBooks Certified User Exam. Practice tests and official exams are included. For individuals who do not wish to receive a QuickBooks certification, there are individual QuickBooks courses below that will provide specific training on certain functions of the software.

Time to Complete: 3-5 months (360 classroom hours)
Prerequisites: Basic Computer Knowledge
Cost: $4,000

Human Resources Management /Personnel Administration

In Demand Occupation

Whether setting out on a new career path, or a current HR professional looking to expand your knowledge, this program is designed to help you develop methods and skills necessary to meet the challenges of today’s changing workplace and workforce.

Time to Complete: 3-5 months (36 classroom hours)
Prerequisites: H.S. Diploma or Equivalent
Cost: $2,244

Certificate in Social Media

In Demand Occupation

Certificate in Social Media for Business Master the fundamentals of adding social media to your business’s marketing mix. Using a combination of instruction time and computer lab time, you work with live social networks. Learn how to use social networks, conduct research and communicate with prospects and customers for your business. 

Time to Complete: 3-5 months (117 classroom hours)
Prerequisites: H.S. Diploma or Equivalent
Cost: $2,500

Contact us with questions about our Business and Technology Programs: bbeucler@bergen.edu