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Strategic Enrollment Management Plan

 

Reference Documents:

 

Meeting Minutes:

 

Strategic Enrollment Management Plan 2016-2019 – STATUS UPDATE

 

Recruitment

  • Coverage: Starts from the first point of contact to the point of acceptance at Bergen.
  • Accountability Leaders:Dean of Enrollment Services;Managing Director of Admissions and International Student Center;  Managing Director of Public Relations & Director of Financial Aid.
Goals Target Population Strategies
  • Increase number of inquiries
  • Increase conversion rate of inquiries to applications
  • Increase conversion rate of applicants to admits
  • Increase number of international students and other visa (i.e., H1, E2) holders
  • Develop an “operational” check list for recruitment and process to hand over the newly admitted students to the Onboarding Team
  • Recent high school graduates
  • Individuals enrolled in approved GED programs
  • Young adults 24 and younger
  • Adults who are 55+
  • Service members – Veterans
  • Student visa and other visa (i.e., H1, E2) holders
  • Transfer students
  • Students enrolled in Continuing Education programs
  • Increase Bergen’s outreach to the local high schools and junior high schools
  • Open houses/Information night for returning adults; other special events focused on returning adults
  • Financial Aid workshops at local high schools and Financial Aid Completion Night Events for students and parents; develop a web-based tutorial
  • Highlight the Eligible Career Pathways Program to non-high school graduates who meets the eligibility for the program
  • Recruit recent high school graduates who did not enroll in a college
  • Connect all veterans with the Veteran’s Affairs Office
  • Promote Weekend College – concentrate around the Meadowlands campus
  • Maximize the campus resource of EOF, NJSTARS and Veteran’s Affairs to convert applicants into enrolled students

 

OnBoarding

  • Coverage: Starts from the first point of contact to the point of acceptance at Bergen.
  • Accountability Leaders:Dean of Enrollment Services;Managing Director of Admissions and International Student Center;  Managing Director of Public Relations & Director of Financial Aid.
Goals Target Population  Strategies
  • Increase conversion rate of admitted applicants to registered students
  • Increase completion of Online Student Orientation by newly admitted students
  • All new students will have individualized Graduation Plan entered in Colleague Student Plan module
  • Increase recruitment and enrollment of Stop-Outs
  • Increase completion of financial aid application two weeks before the first day of classes
  • Develop an “operational” check list for an onboarding process and a process for handing over a cohort of students to the Retention Team
  • Newly admitted students
  • All Bergen student – both FT and PT, who completed less than 15 college level credits
  • Stop-Outs with less than 15 college level credits
  • Transfer students with 15 or less college level credits
  • Identify admitted students who are most likely to matriculate at Bergen
  • Establish a sense of community with newly admitted applicants through effective communication, academic and social activities
  • Market and provide placement test preps
  • Complete Student Planning for all new credit students through individual or group advising
  • Welcome communication from department chairs or programs coordinators to their new students
  • Offer special registration days for newly admitted students; develop a tentative class schedules for the first year
  • Work closely with Financial Aid to assist newly admitted students in timely completion of financial aid application, including documents for verification
  • Career Night (or workshops) for newly admitted students
  • Create block schedule options to meet the needs of working students

 

Retention

  • Coverage: Starts from the 16 college-level credit hours to  completion of 50 college-level credit hours.
  • Accountability Leaders:Dean of Enrollment Services; Dean of Student Support Services; Executive Assistant to VPSA; Associate Dean of Student Success and Completion; VPAA ; & VPSA
Goals Target Population   Strategies
  • Steadily increase student retention in support of the College’s strategic goals
  • Increase student satisfaction with registration
  • Increase student satisfaction with academic advising and counseling
  • Reduce # of students put on academic probation, suspension and dismissal
  • Ensure at least, one face-to-face contact with advisor or counselor to review each student’s Graduation Plan in Student Plan module
  • Increase number of re-admits
  • Increase/promote need-based financial aid opportunities to reduce the gap
  • Develop an “operational” check list for enhancing registration, advising/counseling, and process for handing over a cohort of students over to the Completion Team
  • Currently enrolled students
  • Visiting students
  • Previously enrolled Bergen students (Stop-Outs)
  • Transfer students with over 15 college level credit hours
  • A rolling three year “preliminary” academic class schedules are created and available online
  • Summer schedule is available online by first day of spring semester
  • Enhance co-curricular and extra-curricular activities to strengthen students’ engagement with Bergen
  • Increase the # of students who register for the following semester prior to the conclusion of a semester via multi-prong outreaches
  • Streamline registration process for visiting students
  • Work closely with the College’s Foundation to establish a continuously supported pool of emergency fund that is distributed by the VPSA
  • Conduct an in-depth analysis of class schedule to determine whether courses are offered to accommodate scheduling needs of working students

 

Completion

  • Coverage: Starts from 50 college level credits to program completion.
  • Accountability Leaders:Executive Assistant to VPSA; Dean of Student Affairs at Ciarco Center; Associate Dean of Student Success and Completion; & Dean of Student Support Services.
Goals Target Population Strategies
  • Increase number of students who graduate within three years
  • Continue to expand Project Graduation
  • Have all students with 50+ college level credits have a completed degree audit
  • Develop an “operational” check list for the Completion Team, and provide a list of graduates to Alumni Relations
  • All currently enrolled students with 50+ college level credits
  • All inactive students who accumulated 50+ college level credits
  • Conduct a comprehensive academic progress evaluation of students with 50+ college level credits to assess whether each student is on track and has a clear path to completing their program at Bergen
  • Identify clear pathways that help students to complete on time
  • Reach out to Bergen Stop-Outs with 50+ credits – Bring these students back to the College
  • Provide career workshops and/or internship (if possible, paid) opportunities